Neom Organics - Motion
Neom approached me in 2019 to help add motion to their advertising and social campaign photography. Over the past 12 months I have worked on a number of projects that required the use of kinetic typography, complete motion graphic pieces and compositing to bring their array of wellbeing products and stress relief advice to an ever growing audience.
As a sufferer of many of the issues that Neom help to ease I aligned myself with the brands core values almost immediately and it is a company that I take great value in lending my skill set to.
Static web banner - Scent diffusion vapour composited in post.
Wellbeing positive messaging: Social
Case study: Black Friday
The brief
To take the approved creative and transform the styled stills into a package of animated social stories and feed tiles. The aim being to highlight the number of free gifts available when purchasing certain products within the offer/time period.
The solution
An assets bank of over 40 videos and 20 versions were produced in order to fully take advantage of the time spent creating the pieces. These were rolled out across the week leading to Black Friday. They made use of the artwork produced by the in-house creative arm of Neom as well as the photographic elements. Because of the simple geometric nature of the creative and its strong legibility the animation concepts came together very quickly. It meant more of my time could be spent on creating a surplus of ads for sampling to see what customers were responding to best.
Services
Motion Graphics
Video editing
Compositing