TAILORED ATHLETE
is a men's formalwear brand, specialising in ‘True Muscle Fit’.

In 2018 Tailored Athelete invited me to help them pull out details and USPs on their products for social advertisments

DESIGNED BY ATHLETES.

FOR ATHLETES.

Since 2018, I’ve been working with their in house creative consultant to produce a multitude of adverts, documentaries and new product campaigns to help get their global ‘Performance Fabrics’ to market.

Motion graphics

One of the main challenges for Tailored Athlete is being able to visualise the fit of the garments. Using motion tracked call outs to focus on specific areas of the clothes as well as a range of animated iconography meant that within a very short viewing window (usually 15 seconds) I could get across most of the USPs of each product.

Campaign Identity

As with any business its imperative to keep up with your customers buying habits. Working alongside their production team I’ve been able to create campaigns that directly engage with their customers.